Should you Publish on Squidoo?



Squidoo is a popular free web publishing platform that’s simple to learn without having high tech skills. Started in 2005 by Seth Godin and his team, Squidoo has enjoyed huge growth and ranks highly in Google and other search engines. A Squidoo page is not a full website but rather a single page focus (called a lens) about one niche topic.

UPDATE:  August 2014

After continuous decline in the past couple of years, Seth Godin has sold out.  Writers with remaining content hosted at Squidoo have the option to have it automatically transfered to HubPages.  A controversial announcement, not exactly met with enthusiasm from those involved as there is only about a week to make this decision or be deleted.

Image Credit: Graphics by the GreekGeek

Advantages to Using Squidoo

1) Squidoo is free to use and can serve as a good platform for a newbie to get their feet wet with affiliate marketing. Many tools are already integrated within the Squidoo platform for links to Amazon, eBay and other affiliate sites without the need for advanced coding and web design skills.
2) Squidoo is a google friendly platform that is relatively simple to learn. It can be used for a wide variety of purposes and once you get familiar with the site you can publish a nice looking web page in a short time.
3) The networks and supportive communities within Squidoo tend to be friendly and supportive to help each other grow and learn as a team.

Squidoo Limitations
1) A big limitation is lack of control over the web page. While it is free to use Squidoo, the pages you create there do not actually belong to you. Squidoo makes abrupt changes sometimes to the entire web platform, making the appearance of your web page change quite drastically. This may require many updates to adapt to the changes which can be a quite time consuming for those who have created a large number of lenses.
2) Lots of ads will appear on each webpage. That’s just the price you pay for free web pages. It is a reveneue sharing site, so you might even make a few pennies now and then from clicks on the ads but you cannot make the ads go away nor control the advertizing in any way like you could on a website you own.
3) The rules in Squidoo’s Terms of Service (TOS) and their list of topics not allowed continues to grow. Many writers have even found a page has been been ‘locked’ and there’s little you can do about that if it happens to one of your web pages. Learn more about recent Squidoo challenges from the GreekGeek, one of the most brilliant lensmasters ever.

Is Squidoo Recommended?
Maybe this platform might meet your needs.   You might use it to publish articles about your interests.   Maybe you would use it to just collect funny jokes or post about your hobbies and interests.

The caveat is not to consider it your primary source of income or as your only online presence.  Simply put – Don’t put all of your eggs in the Squidoo basket.  Those who rely on free webpages under another’s control are sometimes referred to as “digital sharecroppers“.

Ever used Squidoo?   How big a role do free web platforms such as Squidoo, HubPages, Weebly and similar revenue sharing free platforms play in your big picture plan of success online?   Please comment.   Thanks.

Carolan Ross

CFO(Chief Fun Officer) at SoloSpark
Freelance writer, creative soul, solopreneur and former teacher who networks with rebels, visionaries, artists and other square pegs in round holes. I support solopreneurs with copywriting and juggling life and business to SHINE ONLINE!


  1. says

    Squidoo is a great platform, but you do need to learn to use it to your advantage. Realizing its limitations and the dangers of focusing on a single website (ANY site, not just Squidoo) is an important step in really understanding how to succeed online.

  2. says

    Thanks Lisa. Yes, it’s a matter of balancing priorities in the marketing mix and not placing all eggs in any one basket. Also a crucial part of priorities online is keeping in mind who owns the baskets (web platforms). To focus one’s primary time and effort in ‘baskets’ owned and controlled by others is quite risky. Free sites do have advantages and key roles to play, just not in the driver seat, and that includes Squidoo and the entire ring of social media like Facebook, Twitter, etc. Any of them could disappear or decide to make drastic changes at any point, and we want to be in a position to keep on trucking despite exterior changes.

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