Need to know how to create UPC codes for selling bundles of inventory on Amazon? Rather than selling one item at a time, there are many advantages to listing bundles or multipacks of items for sale on Amazon.
A multipack is simply a listing for several of the same item, like 3 tubes of the exact same toothpaste. As a seller, this is simpler than selling each one individually. Also in the end the seller will not lose as much profit margin to Amazon in fees. You do NOT need UPC bar codes to sell multipacks.
A bundle is a listing that includes several items that are not the same, but are similar or compliment each other. Themed gift baskets are one example of a product bundle. Another idea by Skip McGrath was to bundle a set of knives with a knife sharpener. Bundles have all the same advantages of the multipacks above, but also have the big advantage of racing past the competition of other sellers on Amazon by grabbing the ‘Buy Box’.
You only need UPC numbers if you’re going to bundle items or send in something original that doesn’t have a UPC. Creating a bundled product requires that the seller create a UPC bar code in order to enter it into the Amazon catalog system.
It is best to buy these codes from a reputable and certified dealer, not a middle man or reseller. Fortunately I found a good source on eBay direct from other online sellers’ referrals. I mentioned that I was doing this the first time and this seller even took the time to explain in detail how to use them.
Amazon Registration is automatic
Use one code per item variation (color, size, etc.) This means if you sell 3 colors of hats in each of 3 sizes you will have 9 variations and will require 9 UPC codes. In the US, enter the UPC 12-digit code into the UPC field and make certain when you cut and paste the numbers that there are no spaces before or after the number. You do not need the barcode graphics on the product – all you need are the numbers so you can create the listings.
After we sell the UPC/EAN code to you, when you “list” your products on Amazon, the UPC/ EAN number that YOU select for eachproduct connects in the Amazon database to the Amazon # ASIN (Amazon Standard Identification Number) which they assign to eachproduct listed on Amazon. Once you use the codes on Amazon they are permanently associated with your product’s ASIN # and have “defacto” registration, meaning no on else can use them.
Most important is that Google (& Yahoo, etc.) will pick up the UPC feed from Amazon and associate the UPC/EAN# with your company and your product. Please don’t hesitate to email me more questions.
That message above was sent in response to mine the day I bought UPC codes the first time. I’d call THAT excellent customer service! I suggest you go directly to THIS source and get UPCs from Matthew at Leading Edge Code.
There are so many different types of codes that often sellers get confused at this stage. The bar code is the one your print on a label and attach to your item. The UPC code is different – instead of printing it, copy/paste and enter in the box at the very bottom of the first page in Amazon Seller Central within the listing process.
Copy and paste the UPC code in the box you see in the image above. The place to enter the UPC code is shown in the screen shot on left.
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